Business model canvas is adopted as the tool for analyzing the case studies of SolarCity and Sungevity. The results are presented through the comparison between the cases studies.
Explains fundamental concepts of renewable energy marketing in an easy to understand and comprehensive way; Describes customer preferences towards renewables and helps marketers to design, price, distribute their products and communicate about them
This case study examines the organizational and structural decisions made by First Solar between 2006–2012 and explains why First Solar continued to be viable in a volatile market. In the early 2000s, new policies,
Explains fundamental concepts of renewable energy marketing in an easy to understand and comprehensive way; Describes customer preferences towards renewables and helps
Inductive analyses and coding inter-pretation to explore the participants'' responses revealed 3 themes: the exis-tence of environmental benefits for using solar energy systems, the expensive cost of equipment associated with government incentives, and the lack of mar-keting information available for consumers use.
Solar PV companies, involved in interaction with consumers, dissemination and sales become an important actor in this regard. Transforming customer interaction and
This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth Solar, which is the first company worldwide to have started mass production of CIS-solar modules.
Business model canvas is adopted as the tool for analyzing the case studies of SolarCity and Sungevity. The results are presented through the comparison between the cases studies. Solar services and products, cost in customer acquisition, intellectual resource and powerful sales channels are identied as the major factors for TPO model.
This article will explore the unique challenges solar companies face in engaging prospective customers, from educating them about the benefits of solar energy to addressing common misconceptions. By harnessing data-driven insights, leveraging digital marketing channels, and implementing targeted outreach initiatives, solar companies can not
Inductive analyses and coding inter-pretation to explore the participants'' responses revealed 3 themes: the exis-tence of environmental benefits for using solar energy systems, the
Solar energy is the conversion of sunlight into usable energy forms. Solar photovoltaics (PV), solar thermal electricity and solar heating and cooling are well established solar technologies. About; News; Events; Programmes; Help centre; Skip navigation. Energy system . Explore the energy system by fuel, technology or sector. Fossil Fuels. Renewables. Electricity. Low
The participants understood how the lack of marketing solar energy systems limited their exposure to a new alternative electrical energy source . 1.4. Significance of the Study . The goal of the case study was to interview residential homeowners to learn more about the impact of social change in Franklin County, OH. The study is significant because of a gap in the
This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth
Renewable electricity paired with deep electrification could reduce CO2 emissions by 60%, representing the largest share of the reductions necessary in the energy sector (IRENA, 2019). Among renewable energies, photovoltaic solar energy has
Solar PV companies, involved in interaction with consumers, dissemination and sales become an important actor in this regard. Transforming customer interaction and engagement element of business models can play an important role in enhancing diffusion. It can aid companies to broaden customer reach and improve the dissemination of information.
This article will explore the unique challenges solar companies face in engaging prospective customers, from educating them about the benefits of solar energy to addressing
With electricity demand projected to continue to grow, and with access to energy among the Sustainability Development Goals (SDG 7), solar offers unique added value in providing access to clean energy. Off-grid solar solutions, for example, grew by 18% in 2022 in developing Asia and sub-Saharan Africa3. In total, since 2010, more
This study explores sustainable development and achieving net-zero emissions by assessing the impact of solar energy adoption on carbon emissions in 40 high and upper middle-income nations and 22 low and lower middle-income countries from 2000 to 2021. Dynamic GMM analysis reveals substantial potential in mitigating emissions, with a 1%
NRG Solar is part of one of America''s largest Fortune 500 companies, NRG Energy, and a leader in large commercial, industrial and utility-grade solar solutions. The company''s advertising...
Plan, as part of the energy mix, 18.2 GW (Table1) of the electricity is expected to be generated from renewable energy sources mostly from solar PV and wind energy, each at 8.4 GW respectively [11]. Table1indicates the renewable energy set target and the sources. Table 1. Set renewable energy target for South Africa [11]. Sector/Technology Targets
the first choice for homeowners seeking aesthetics and green energy, gaining market share within three years. The research shows that positioning Tesla roof in the solar market would be the
3 The perspective of solar energy. Solar energy investments can meet energy targets and environmental protection by reducing carbon emissions while having no detrimental influence on the country''s development [32, 34] countries located in the ''Sunbelt'', there is huge potential for solar energy, where there is a year-round abundance of solar global horizontal
Solar energy is radiation from the Sun that is capable of producing heat, causing chemical reactions, or generating electricity. The total amount of solar energy incident on Earth is vastly in excess of the world''s energy requirements and could satisfy all future energy needs if suitably harnessed.
Grounded in the disruptive innovation theory in this single case study, the purpose of this case study was to explore homeowner''s awareness of the ben-efits of solar energy. Twenty residential homeowners were interviewed face - to-face to explore: 1) perceived benefits of solar energy in their county in Ohio and 2) perceptions of the rationale behind the marketing strategy of solar
Furthermore, some studies emphasized a review of renewable-energy adoption and government policies rather than the empirical analysis of solar PV adoption [21, 22]. Their research indicated the potential and applicability of renewable energy and concluded that aggressive renewable-energy policies are required. Consequently, those studies revealed a
With electricity demand projected to continue to grow, and with access to energy among the Sustainability Development Goals (SDG 7), solar offers unique added value in providing
Renewable energy and global demand. Energy resources can be classified into two main categories: renewable energy and non-renewable energy. Non-renewable energy resources, such as natural gas, coal, oil, and nuclear, have limited supplies due to the long time it takes for them to be replaced [].On the other hand, renewable energy resources, such as
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